In redesigning Midnight Run Café's website, my focus was on enhancing its overall layout, design, content, and usability to reflect the ambiance of the café while providing a seamless experience for visitors. To achieve this, I made several key design decisions, beginning with restructuring the site map to include essential sections such as About, Menu, and Events, ensuring easy access to pertinent information. The colour palette was meticulously chosen to mirror the café's warm atmosphere, with earthy tones conveying comfort and authenticity, complemented by a midnight blue accent for contrast and elegance. The Home page underwent a complete transformation to welcome visitors with engaging visuals and clear navigation to other sections. The addition of an About page offers insight into the café's story and values, accompanied by vivid imagery for an immersive experience. The Menu page replicates the café's offerings, featuring high-quality images and easy navigation. Events were streamlined into a cohesive page, showcasing upcoming and past events with registration links for convenience. The Contact page was refined to maintain consistency with the site's aesthetic.

These design choices culminate in a visually appealing and highly functional website that captures the essence of Midnight Run Café, attracting new customers and fostering loyalty through engaging content and intuitive navigation. The redesigned website establishes a strong online presence for the café, enhancing its appeal and impact on visitors.

Here is a map of the interactions and links used in the Figma prototype of my redesign. You can view my Figma Prototype by clicking below!